Xi An Showroom
Xi An, China
The realization of three Moroso flagship stores in Qingdao, Xi’An, and Nanjing is part of a dialogue carried out by the Italian manufacturing company together with the Chinese market. planBstudio was commissioned to take care of the design, project management, and 3D visualization of the three flagship stores. The realization of the showrooms was studied and aesthetically developed in collaboration with local clients. The aim was to further investigate the exchange between cultures on the meaning of living, mainly focusing on the taste, character, and demand of each city.